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However, Subhash Ghai says, "It's entirely a marketing strategy; like at our Yuvvraaj music release event you only found the music director A R Rahman, lyricist Gulzar and the director. So displaying Katrina solo on the first hoarding symbolises as 'music begins' because she's playing the lead musician in this musical family drama. It's our way of telling the story to the people. We all know that Salman is the lead star."
Katrina says, "Though I am thrilled I don't let these things go to my head. I am sure Subhashji knows what he's doing. He has more knowledge and experience than me, and I respect and follow his vision blindly. The picture of mine used in the hoarding is a particular favorite of almost everyone in the unit. It was also the same picture that Salman loved so much that he wanted to paint it. It's a very special picture."
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Katrina has worked really hard for this film it’s heard that she took special care to get her look right for Yuvvraaj. Kat went all the way to Delhi to spend an entire day with designers Gauri and Nainika, and tried over 200 gowns for her. Her look in the film can best be described as classic and regal, so much so that her dress code included empire line waistlines and Grecian gowns! Of course every gown gave a different effect, and Kat was keen to zero in on her costumes way in advance. It looks like the effort has paid off! Katrina who is playing a musician in the film revealed, "The character that I play loves music and is an expert at playing the Cello."
Katrina says that she had prepared herself for the role much in advance. "I wanted to look convincing holding and strumming the Cello. Though I have been shown playing the Cello on the screen, I was not actually playing it on the sets. A background music score has been used for the effect." Katrina further added that when it comes to music she has a good sense of melody and rhythm but is not a great musician. "I guess I learnt a lot more about music thanks to Yuvvraaj," she smiles.
Katrina is considered to be a lucky mascot for her directors. Subhash Ghai is confident that Katrina will bring in luck for him too, solo hoarding of Katrina is his way of telling her that she has earned her rightful due in the film.
"Katrina has done a fabulous job in Yuvvraaj. Ghai has witnessed the dedication with which Katrina has worked in the film. Hence the solo hoarding," said the source. Katrina is amongst the top actresses today and Ghai feels that with Yuvvraaj Katrina will make history of Indian cinema.
The film will shock people who think that Salman Katrina relationship is reaching its end whatever may be the truth about Kats-Sallu’s real life romance, their on-screen magic is a stunner. It’s sizzling! The lucky ones who got an advance sneak peek at some scenes of the film were blown away. Sallu and Kats are looking simply out of this world; probably the hottest pair in B-town (sorry Saifeena, Abhiash, but you have to see this to believe it). In fact, Brangelina would probably sit up and rub their eyes in disbelief too.
What makes Salman-Katrina's relationship more beautiful is their low profile love story, they never make public display of their personal emotions, and they always maintain a silence about their liaison. But in thick and thin, both never fail to stand by one another's side and lend mental support. If Salman has helped Katrina in firming her foothold in Bollywood then Katrina did not stay behind in lending emotional support to Sallu during his bad days.
In five years, the duo has seen many ups and downs in their relationship. If now they fight regarding some issue, the other moment they are together. They have done couple of films together but they have never exhibited their off-screen love on-screen for promotional purpose. They are over protective about their relationship and always cover up their liking from this bad world where relationships are made to be broken.
But their fans will be delighted to see their fondness for one another as ace filmmaker Ghai captures the closeness, love, attraction the couple display so effortlessly in the film. The duo is at their romantic heights and both sizzles in Yuvvraaj, Sallu is looking like a million bucks. But it is English rose Katrina, whose shots – with hair made up like royalty and playing the cello will make any man weak in the knees. The AR Rahman song is a sensation too. Al in all, SG is grinning ear to ear, knowing he has a blockbuster on his hands.
Like he proudly proclaimed, “This will be like a 140mm scale movie, you have to watch it to believe it!” All right, we await with bated breath for the movie.
Katrina Kaif on her sucess:You are all over - what's the secret?I have no idea, but it is very kind of you to say so. I have worked hard and been consistent. I think a large part of it has got to do with destiny.
It is said that you are an easy person to work with.Hmmm... Most people I have worked with have been very happy with me. Frankly, there is no explanation as to why the audience likes you in spite of your flaws and imperfections.
So, you admit that you have flaws and imperfections? Everyone has...I too have some. I don't think I have reached a saturation point. In fact, I have a lot of work to do. It's an amazing feeling that people want to see me on screen and I am elated about it. I want my fans to like me a lot more.
You are being spoken of in the same breath as Kareena Kapoor...It has been a flight of fantasy for me so far. Whatever I have got is more than what I had asked for. Kareena was already a big star when I made my debut. Moreover, she has essayed a lot of challenging roles. Kareena is far ahead of me in terms of roles and performance.
Has your pairing with Akshay Kumar contributed to your success?
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The Yuvvraaj hoarding has only Katrina splashed over it, while the male leads Salman Khan, Anil Kapoor and Zayed Khan, for a change have taken a back seat. In a first-of-its-kind marketing strategy, an actress has been given precedence over the male lead in the first publicity poster. This speaks volumes of the heights that Katrina has reached as an actress. It's apparent her producer-director Subhash Ghai is sending out the message that Katrina carries more weight at the BO than a star like Salman Khan.